Develop a Strategic Approach to Global Marketing

Amidst an ever-evolving social and economic landscape, commercial enterprises are constantly adapting their global marketing strategies to ensure that they are strategically positioned for growth. The Master of Science in Global Marketing Management (MSGMM) at Boston University’s Metropolitan College (MET) prepares you to excel within companies seeking qualified, creative decision-makers with the marketing and research expertise to combine proven techniques with innovative, and digital approaches to reach the international arena. Brands that are thriving, despite the pandemic, are solving immediate needs in people’s lives, providing information, services, and connection to their audiences, including individual consumers and commercial businesses. How do you create value for market players and global society in times of uncertainty? How do you respond to fast-changing, often unpredictable market trends around the world, while maintaining clear communication with diverse, well-informed, and highly digitalized consumers? How can you gather market data for international market selection and marketing strategy development? How do you make the maximum use of digital technologies and platforms? How can you navigate shifts in global marketing and content strategies? How should you reassess budget allocations, channel investments, as well as managing new remote work dynamics? These questions are the focus of the MS in Global Marketing Management at BU MET.

Program at a Glance