Sony has announced its new live production system camera, affordable for broadcasters and event production companies needing a quality solution for 4K ready production system.
“As production formats diversify according to projects, we are seeing more companies looking for a flexible way to switch at will between 4K, HD and HDR. They might still be producing most of their commissions in HD but know they need to future proof and want to be able to respond now to briefs with a 4K or HDR component,” commented Norbert Paquet, Head of Live Production, Sony Europe.