With nearly 100 undergraduate, 140 graduate programs and many more minors, concentrations
and certificates, Saint Louis University offers a truly personalized experience.
With nearly 100 undergraduate, 140 graduate programs and many more minors, concentrations
and certificates, Saint Louis University offers a truly personalized experience.
Saint Louis University logo marks are copyrighted. Use of these logos is restricted
to the Saint Louis University community and require a SLU login to access.
Logo File Types
Unsure about which type of file to download for your logo use? Find an in-depth explanation
of the different file types available for download below.
Use:
Printing
For offset printing only. Ideal for stationery. Often used in one or two-color jobs.
Also used as spot colors on premium brochures in addition to four-color process.
PMS colors (also called Pantone® colors) are patented, standardized color inks made
by the Pantone company. Pantone has been around for more than 50 years and is responsible
for the creation of the first comprehensive standardized system of creating and matching
colors in the graphic community. They literally wrote the book on it.
Each of the 1,755 solid PMS colors in their Formula Guide is a Pantone proprietary
blend and is sold to printers either premixed or as a formula that printers mix on
their premises.
Designers use the color swatches produced exclusively by Pantone to pick the colors,
and printers refer to the same swatches. This ensures everyone works to the exact
same PMS color no matter where they are.
This standardization means most businesses and organizations use PMS colors for their
branding, especially logos, to ensure the strictest color consistency across different
print products and across the globe.
PMS files provided in an .eps format. EPS is a file extension for a graphics file
format used in vector-based images in Adobe Illustrator. EPS stands for Encapsulated
PostScript. An EPS file can contain text as well as graphics. It also usually contains
a bitmap version of the image for simpler viewing rather than the vector instructions
to draw the image.
EPS files may not be easily opened by those without the right applications. However
most common applications (Microsoft Word, for example) can import .eps files. This
is also the file format most professional print vendors will request.
Use
: Printing
Use in offset and digital printing. Ideal for full-color brochures, flyers, posters
and postcards, etc.
CMYK color (also called four-color process) is actually a method whereby a combination
of tiny transparent dots of four ink colors: cyan, magenta, yellow and black are printed.
Different combinations of large and small CMYK transparent dots overlap each other
to create a wide spectrum of colors.
Whereas a Pantone ink is one solid color throughout, a CMYK color is not. When you
look at a CMYK printed piece through a magnifying glass, you can see a pattern of
CMYK dots and how they overlap to make the final color.
If you magnify our three CMYK colors, you can see how the dots form the overall color.
The cyan, magenta, yellow and black inks absorb colored light, which is why CMYK is
a “subtractive” color model.
CMYK files are provided in .eps (see previous column for .eps definition) and .pdf
formats.
The Portable Document Format (PDF) is a file format developed by Adobe in the 1990s
to present documents, including text formatting and images, in a manner independent
of application software, hardware and operating systems. Based on the PostScript language,
each PDF file encapsulates a complete description of a fixed-layout flat document,
including the text, fonts, vector graphics, raster images and other information needed
to display it.
Use
: Digital
The most commonly used color profile in the world of computers, TV screens and mobile
devices is RGB. RGB is the process by which colors are rendered on screen by using
combinations of red, green and blue.
RGB is the opposite of CMYK because it is an “additive” process. When you mix fully
saturated versions of all three colors (red, green and blue) together, you get pure
white. When you remove all three colors completely, you get black.
RGB is specific to digital applications only. This includes mobile devices, computer
monitors, laptops, TV and movie screens, games and illuminated signs.
You often hear of people who design something on screen in RGB and then get disappointed
when the finished printed piece is less vibrant. RGB colors appear vibrant because
they are illuminated and there is a larger range in color gamut than what you’d get
on the printed page.
RGB files are provided as .eps, .jpg, .png and .svg file formats.
JPEG is a commonly used method of lossy (irreversible) compression for digital images.
The degree of compression can be adjusted, allowing a selectable tradeoff between
storage size and image quality. Since its introduction in 1992, JPEG has been the
most widely used image compression standard in the world and the most widely used
digital image format.
Portable Network Graphics (PNG) is a raster-graphics file-format that supports lossless
data compression. PNGs also feature the ability to contain a transparent background,
which is handy when placing graphics over other images.
Scalable Vector Graphics (SVG) is an Extensible Markup Language (XML)-based vector
image format for two-dimensional graphics with support for interactivity and animation.
This stacked logo option without the year is to be used only when the mark needs to
run in a space smaller than .75” or 75 pixels wide. Clearspace considerations (two
crown heights on all sides) and other logo usage requirements should be maintained
when using this logo.
Secondary Logo (Centered)
Billiken
The Billiken logo comes in two variations, one with and one without a white outline
incorporated into the design. The outlined version is meant for those instances where
the Billiken logo needs to sit against dark colored backgrounds.
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