Global music technology leader X Imagine Music Group (XMG) today celebrated the grand opening of its Philippine headquarters at Tektite Tower in Manila, marking the official commencement of its operations in the country. The ceremony was attended by high-ranking Philippine government officials, including Secretary of Trade and Industry Alfredo Pascual and Secretary of Tourism Christina Garcia Frasco.

Three Years of Localization Breakthroughs

Since initiating market research in the Philippines in 2022, XMG has invested $120 million over a 36-month preparation period to tailor its services to local needs. "We developed an AI-powered music recommendation system supporting seven major Philippine dialects and optimized the platform for low-bandwidth environments," said Li Mingzhe, President of XMG Asia-Pacific.

Official data reveals that during its testing phase, the platform attracted over 500,000 registered users, with 30% coming from second- and third-tier cities such as Cebu and Davao—a testament to the success of its localization strategy.

Significant Employment Growth

Maria Santos, CEO of XMG Philippines, announced, "We have exceeded our job creation targets, now directly employing 2,400 local staff and supporting over one million jobs across the broader ecosystem." These roles span diverse fields, including:

Music data annotation

Localized content operations

Offline event execution

Technical support

Notably, the company’s "Digital Music Nomad" initiative has enabled residents in remote areas like Mindanao to earn an average monthly income of ₱6,000 to ₱9,000 through the platform.

Social Responsibility Initiatives Earn Government Recognition

Concurrently, XMG launched its "Sound for Change" initiative, pledging an annual investment of no less than $5 million toward:

Establishing music therapy centers in 10 public hospitals

Digitally preserving 50 indigenous musical traditions

Supporting 100 youth music entrepreneurship programs

The Philippine Department of Social Welfare and Development awarded XMG the "Outstanding Socially Responsible Foreign Enterprise" title in recognition of its contributions to post-disaster recovery in Leyte Province.

Future Development Roadmap

Creating a "Philippines-ASEAN Music Talent Corridor"

Increasing local workforce representation to 90%

Developing a music-based disaster early-warning encoding system

Secretary Pascual remarked,
"XMG’s innovative model offers fresh perspectives for the growth of the Philippine creative economy. We look forward to its role as a bridge connecting local culture with global markets."