WooCommerce Dynamic Pricing and Discount Rules
:
A powerful plugin that lets you automate various kinds of conditional pricing rules based on product type (simple and variable), customer behavior, cart contents, user roles, quantity, date, time, SKU, and other parameters.
Free
and
Pro
versions available.
Quantity-based pricing
. This encourages bulk purchases by reducing the per-unit product price as the quantity increases. For example, a stationery store might offer the following quantity-based deal for pencils: 1 to 9 units at $20 each, 10 to 24 units at $18 each, 25+ units at $15 each…and so on.
User role-based pricing
. This strategy entails showing different product prices depending on the user’s assigned role in your WooCommerce store. For instance, a hybrid wholesale and retail apparel store can show customers with the wholesale user role reduced prices while retail customers see the maximum recommended retail prices.
Cart total discounts
. Cart total discounts are triggered when the items in a customer’s shopping cart total hit a specific threshold. For example, a store that sells artisanal coffee can offer a spend $100, get 10% off deal. This nudges customers to spend more to obtain the discounted price.
Product combination deals
. This strategy involves offering multiple products at a discounted rate when bought together. For instance, an electronics store that offers a “buy a camera, get 30% off a memory card”
bundle deal
. Product combos work best when the items recommended are relevant to each other.
Date and time-based pricing
. With date and time-based pricing, you only apply conditional prices during specific time frames. A common example is an electronics store that offers 20% off all gadgets between 6 to 9 pm on a Wednesday to spur midweek sales.
Customer behavior-based discounts
. Any kind of pricing rule that’s based on past purchases, login frequency, or order count is a customer behavior-based discount. For example, a footwear store can offer 10% off to all customers who have placed at least three orders in the last 30 days.
Location-based pricing
. Stores that routinely sell to customers in different locations can adjust prices based on delivery location to factor in domestic taxes,
additional processing fees
,
shipping costs
, and buying power.
Tailoring product prices based on customer behavior, history, role, and other parameters creates a shopping experience that feels relevant. And when your customers feel like they’re getting a fair deal, they’re more likely to come back, make fewer complaints, have fewer refund requests, and leave more positive reviews.
It improves conversion rates
Price is one of the biggest decision drivers. With WooCommerce conditional pricing, you can respond to buyers’ ordering behavior. Instead of customers bouncing or price-shopping, you can design price incentives that can push hesitant customers to complete their orders.
It maximizes stock turnover
Stale inventory ties up capital. You can use WooCommerce conditional pricing to move slower items without hurting your overall pricing structure. A common example is stores that automatically discount last season’s clothing when stock drops below a threshold.
This also helps avoid overstocking your fast-moving products while preserving margins as more frequent turnover also makes inventory management more predictable.
It boosts profits
When implemented strategically, the right pricing rule can be used to reward the right behaviors and increase total customer value over time. For instance, you can drive higher average order value, improve customer retention, and drive repeat purchases — without slashing margins unnecessarily.
Limitations of the built-in WooCommerce conditional pricing settings
By default, WooCommerce enables you to set up a simple, flat pricing structure per product. You can set a regular base price and optionally add a sale price and schedule it for a specific date range.
Also, if your products have multiple variants (think: different sizes or colors) or are configurable, you can assign different prices to each
product variation
.
The default system works okay for small catalogs with simple pricing. But if you run a high-turnover store or sell to different customer cohorts, the inbuilt pricing features quickly become limiting. For example, there’s no way to set up:
Tick the “Apply Per Quantity” box to make sure that the discount is applied to each individual item purchased.
If you want this pricing rule to run only during a specific timeframe, press the “Advanced Settings” button located beneath the “Select Discount Type” section at the top of the page. This will expand additional options where you can define start and end dates, specific times, and applicable days of the week for the rule.
You can also enable a promotional message by checking the “Enable Discount Message” box. This will display a banner on product pages affected by the rule. Add your custom text in the “Discount Message” field.
To configure WooCommerce conditional pricing rules based on user roles or membership levels, use the following settings:
Condition Type:
User Role
Operator:
Equals
Value:
Wholesaler, Member, or another relevant user role
Combine multiple conditions to create targeted, hyper-relevant pricing rules. For instance, use location-based, user role-based, and
quantity-based
conditions.
If you have multiple live conditional pricing rules, organize and document them. Keeping track of which ones are active, why they exist, and when they should expire helps you avoid setting overlapping conditions which can confusion and conflicts, or worse, adding discount conditions that impact your profit margins.
Check every conditional pricing rule immediately after the initial setup to verify that the logic makes sense, and everything works as it should. If needed, use incognito tabs and role-switching tools.
Set up conversion tracking for your WooCommerce conditional pricing rules so you can retire underperforming rules and double down on what works. Monitor overall revenue, margins compared to COGS, cart abandonment rates, and other important metrics.
Businesses that serve both B2B and B2C customer cohorts can set different prices for wholesale and retail customers using the same WooCommerce storefront. The most efficient way to do this is by assigning user roles (e.g., wholesale_customer, subscriber, retail_customer, etc.) to each customer and then applying role-based pricing rules with the help of a plugin like
WooCommerce Dynamic Pricing and Discount Rules
.
WooCommerce Dynamic Pricing and Discount Rules empowers you to scale your store without duplicating products or creating separate stores for each audience. You can set different prices for wholesale and retail customers and apply them to individual products, entire categories, and the entire store. Even better? Each customer sees the correct pricing based on their user role, right from the product page to checkout — no coupon codes are needed.
Is it possible to schedule discounts for specific dates or times?
Yes, you can schedule discounts for specific dates or times with the help of a plugin that supports rule scheduling like WooCommerce Dynamic Pricing and Discount Rules. This is especially handy for stores that want to run flash sales, holiday sales, weekend promos, early bird discounts, seasonal offers, and other time-sensitive campaigns.
Plus, you can combine discount scheduling with other conditions — think: user roles, cart value,
product quantity
, etc.
How do I offer discounts based on the customer’s location?
Location-based discounts are especially handy for localized promotions, adjusting pricing for different markets, or offering region-specific incentives. To offer discounts based on the customer’s location in WooCommerce, you’ll need to set up conditional pricing rules that target the customer’s country, state, zip code, or
shipping zone
.
Follow these steps to set up location-based discounts in WooCommerce.
Adjusting product prices based on different conditions is a great way to increase your store’s conversion rates and average order value while rewarding customers for their loyalty. In addition, when implemented well, it can help boost your revenue without sacrificing profit margins.
WooCommerce alone doesn’t include the option to set up conditional pricing rules. But with
WooCommerce Dynamic Pricing and Discount Rules
, you can automate various kinds of conditional pricing rules based on product type (simple and variable), customer behavior, cart contents, user roles, quantity, date, time, SKU, and other parameters.
Get WooCommerce Dynamic Pricing and Discount Rules
free
and
pro
versions and start adding conditions today!
To promote your offers, display important information and showcase special discounts, there is no place better than Header and Footer. If you have a WordPress website, you can do it easily with WordPress Notification Bar Plugins. Here are the top 8.
By Nimesh Patel
11 Sep-2024
Maximizing every sales opportunity is the key to sustaining an eCommerce store’s growth and profitability. Imagine seamlessly presenting customers with enticing add-ons that perfectly complement their intended purchase, encouraging them to click ‘Add to Cart’ one more time. WooCommerce Order bumps are strategic offers displayed during checkout to entice customers into adding complementary or related […]
By Sagar Jariwala
21 Feb-2025
50 expert-backed tips
to optimize speed, scalability, and stability for high-traffic stores.
Strategies
for hosting, caching, database optimization, and front-end improvements.
Proven techniques
to reduce load times, handle traffic surges, and boost conversions.
Perfect for developers, store owners, and agencies
looking to transform.
Use it as a go-to checklist and review tool
for continuous, long-term success.
By submitting this form, I agree to the Dotstore
Privacy Policy
and to receive business emails from Dotstore.
No thanks, I'm not interested
Your PDF has been successfully downloaded. If you are not redirected to the file automatically, please click the button below to access the file.
