“Trax, being both a pioneer and a leader in retail innovation and execution, has a transformative opportunity to capitalize on new streams of data and technology,” Laben said. “It is a great pleasure to join the team and I look forward to improving existing solutions as well as developing new capabilities for our core sector and beyond.”

Laben has three decades of global experience in information technology and services, with a particular focus on strategic planning, product development, operational excellence and business transformation. In 2018, as CEO of Research Now, he led the successful merger with SSI to create Dynata, the world’s largest provider of fully permissioned first-party data, where he most recently served as CEO. During his six-year tenure, Laben tripled revenue and quadrupled EBITDA, working with 5,500 employees in more than 40 countries. He conceived and executed the strategy to diversify the company’s offerings beyond market research into media and advertising, resulting in new revenue streams that now account for more than 25 percent of Dynata’s revenue. Through mergers, strategic acquisitions and investments, Laben established Dynata not only as the largest player in the industry, but also as the provider of the highest quality products, the best customer service and the most innovative product offering. .

“Gary’s background is the ideal combination of technology-enabled information services experience, proven leadership, and innovative product and market development,” said Joel Bar-El, CEO of Trax. “With our continued momentum in global retail, we are investing in a leader who will take Trax to the next level.”

Prior to joining Dynata, Laben was global chief data officer at Wunderman and CEO of KBM Group, where he grew revenue by 10x and operating profit by 15x on his way to becoming a global leader in the data services industry. marketing. He also held executive positions at Experian, TRW and Dun and Bradstreet.

Laben is an active investor, board member and advisor to numerous companies and organizations.

About Trax Retail

Trax’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. To do this, Trax’s retail platform enables customers to understand and improve what’s happening on the shelves, in every store, at all times, so they can focus on what they do best: delighting shoppers.

Many of the world’s top CPG companies, emerging brands and retail leaders use Trax’s shelf tracking, analytics, merchandising, activation and shopper engagement solutions at scale to drive positive shopper experiences and unlock revenue opportunities across the board. the points of sale.