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link管理  ›  Matomo Tag Manager for Google Ads — Restack
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https://www.restack.io/docs/matomo-knowledge-matomo-tag-manager-google-ads
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4 月前
Matomo
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Matomo Tag Manager for Google Ads

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On this page

Integrate Google Ads with ease using Matomo Tag Manager. Streamline your ad tracking and optimization.

Embedding Multiple Matomo Containers

Embedding multiple Matomo containers on a single website allows for granular management of tracking and analytics by different teams. For instance, one team can handle all advertising-related tags while another manages general site analytics. To implement multiple containers, simply place the embed codes for each container sequentially within your site's code, ideally in the <head> section for optimal performance.

Subheadings and Structured Content

  • Container Embedding : Place the Matomo container embed codes one after another in the site's code.
  • Distinct Content : Ensure each container's content is unique to prevent overlap in tracking functionality.
  • Code Snippets : Include the necessary JavaScript snippets for each container.
  • Keywords : Integrate keywords like 'matomo tag manager google ads' seamlessly within the content.

    • Code Example 

    <!-- Matomo Tag Manager Container 1 -->
<script type="text/javascript">/* Container 1 code */</script>
<!-- Matomo Tag Manager Container 2 -->
<script type="text/javascript">/* Container 2 code */</script>

    Unique Insights
    

    Leverage official documentation to provide insights into best practices for embedding multiple containers, such as maintaining separate concerns for different teams and updating JavaScript files on your server to avoid ad blockers.

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    Reusing Matomo Containers Across Websites

    Matomo Tag Manager supports the use of a single container across multiple websites, streamlining tag management for various teams. For instance, one team can manage advertising-related containers, while another handles different tags. To implement this, simply embed the container codes into your websites, placing them consecutively for optimal performance.

    Embedding Container Codes

    Embedding the same Matomo container across different websites is straightforward. Place the following code snippet into the HTML of each website, ideally within the <head> tag for faster loading: 

    <!-- Matomo Tag Manager -->
<script type="text/javascript">
  window._mtm = window._mtm || [];
  window._mtm.push({'mtm.startTime': (new Date().getTime()), 'event': 'mtm.Start'});
  (function() {
    var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0];
    g.type='text/javascript'; g.async=true; g.defer=true;
    g.src='https://your-matomo-domain.com/js/container_yourContainerID.js';
    s.parentNode.insertBefore(g,s);
  })();
</script>
<!-- End Matomo Tag Manager -->

    Replace your-matomo-domain.com with your actual Matomo URL and yourContainerID with the specific container ID you wish to use.
    

    Handling Ad Blockers
    

    Ad blockers may prevent the loading of Matomo containers. To mitigate this, download the container's JavaScript file and host it on your own server. Note that this approach disables the debug/preview feature and requires manual updates after each container release.
    

    Integration with Google Ads
    

    When integrating Matomo with Google Ads, ensure that the relevant tags are configured within your Matomo container. This allows for seamless tracking and management of advertising campaigns across multiple websites using a single container.
    

    Best Practices
    

  • Keep your container codes updated and in sync across all websites.
    • 

  • Regularly review and optimize the tags within your container to ensure they are functioning as intended.
    • 

  • Utilize the official Matomo documentation for specific insights and to stay informed about best practices and new features.
    •

    Was this helpful?

    Did you know?

    Restack can help you run Matomo .

    Deploy Matomo free with no credit card required or read Matomo documentation .

    Self-Hosting Matomo Container JavaScript

    Self-hosting Matomo's container JavaScript allows for greater control over the analytics tracking process. This approach is particularly beneficial when integrating Matomo Tag Manager with Google Ads or other advertising platforms. By hosting the container JavaScript on your own server, you can mitigate issues related to third-party script blockers, ensuring more reliable data collection.

    Benefits of Self-Hosting

  • Improved Performance : Hosting the container JavaScript locally can reduce external HTTP requests, potentially improving page load times.
  • Ad Blocker Avoidance : Self-hosted scripts are less likely to be blocked by ad blockers, increasing the accuracy of analytics data.
  • Customization : You have the flexibility to customize the opt-out form language and other settings without relying on Matomo's servers.

    • Implementation Steps

  • Download the container JavaScript file from your Matomo URL.
  • Upload the file to your server, ensuring it's accessible via HTTPS.
  • Update your website's code to reference the self-hosted JavaScript file. 
    • <script type="text/javascript" src="/path/to/your/container_{$CONTAINER_ID}.js" async="true" defer="true"></script>

    Replace /path/to/your/ with the actual path to the script on your server, and {$CONTAINER_ID} with your specific container ID.
    

    Considerations
    

  • Remember to update the self-hosted JavaScript file whenever you publish a new version to your Matomo environment.
    • 

  • The debug/preview feature may not work out of the box with self-hosted scripts.
    • 

    By following these steps, you can effectively integrate Matomo's container JavaScript into your website, enhancing your analytics capabilities while maintaining control over the tracking process.

    Was this helpful?

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    Creating and Contributing Custom Tags

    Custom tags in Matomo Tag Manager allow for the execution of user-defined scripts and integration with various services like Google Ads. To create a custom tag, you'll need a development environment set up with Matomo and the Tag Manager plugin activated. Here's a step-by-step guide:

    Environment Setup

  • Ensure you have Matomo 3.7.0 or later with the Tag Manager plugin enabled.
  • Familiarize yourself with the general setting up guide.

    • Development Process

  • Create a new plugin or use an existing one to house your custom tag.
  • Follow the structure for tags as outlined in the Tag Manager Developer Guides.

    • Contribution Guidelines

  • If your custom tag could benefit the wider Matomo community, consider contributing it to the official Tag Manager plugin .
  • For more niche tags, you can release them on the Matomo Marketplace .

    • Testing and Maintenance

  • Test your tag thoroughly to ensure compatibility and performance across different browsers.
  • Keep your tag updated with any changes in the Matomo Tag Manager API.

    • By contributing to the Matomo ecosystem, you enhance the flexibility and functionality of Matomo Tag Manager for all users.

    Was this helpful?

    Did you know?

    Restack can help you run Matomo .

    Deploy Matomo free with no credit card required or read Matomo documentation .

    Integrating Matomo Tag Manager with Google Ads

    Integrating Matomo Tag Manager with Google Ads allows for precise tracking and data collection, enhancing the performance of your advertising campaigns. To begin, ensure that the Matomo Tag Manager plugin is activated on your site. Create a new tag within the Matomo interface, selecting 'Google Ads' as the tag type. Configure the tag by entering your Google Ads conversion ID and conversion label.

    Setting Up Triggers

    Triggers determine when your tag should fire. For Google Ads conversion tracking, you might set a trigger for when a user completes a purchase or submits a contact form. Use the Matomo Tag Manager's built-in triggers or create custom ones to match your specific needs.

    Variables and Data Layer

    Variables can be used to dynamically pass information, such as transaction values, to your Google Ads tag. Utilize the data layer to push events and values from your website into Matomo Tag Manager, making this data available for your tags and triggers.

    Testing and Publishing

    Before going live, use the Matomo Tag Manager's preview and debug mode to test your tags and triggers. Ensure that they are firing correctly and sending data to Google Ads. Once verified, publish the container to apply the changes to your live site.

    By following these steps and leveraging the official documentation, you can effectively integrate Matomo Tag Manager with Google Ads, leading to more informed decisions and optimized ad spend.

    Was this helpful?

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    Matomo Tag Manager API and Development Resources

    Matomo Tag Manager is a powerful tool for managing and deploying analytics and marketing tags on your website. It simplifies the process of adding, updating, and maintaining tags, making it easier to integrate services like Google Ads into your analytics workflow.

    Key Features

  • Asynchronous Tag Loading : Ensures your site's performance is not hindered by tag loading.
  • User-friendly Interface : Manage tags without needing to edit code directly.
  • Version Control : Keep track of changes and roll back to previous versions if necessary.
  • Debugging Tools : Test and debug your tags to ensure they are firing correctly.

    • Integrating with Google Ads

    To integrate Matomo Tag Manager with Google Ads, follow these steps:

  • Create a new tag for Google Ads within the Matomo Tag Manager interface.
  • Configure the tag with your Google Ads conversion ID and label.
  • Set up triggers to determine when the tag should fire, such as on a page view or a specific event like a form submission.

    • API References

    For developers looking to dive deeper, Matomo provides comprehensive API references:

  • The JavaScript Tag Manager API Reference offers detailed information on how to interact with the tag manager programmatically.
  • The HTTP API Reference provides endpoints for managing tags, triggers, and variables server-side.

    • Custom Development

    If you need to create custom tags or templates, refer to the official documentation for guidance on developing within the Matomo ecosystem. Remember to test your custom code thoroughly and consider contributing to the Matomo community if your solutions could benefit others.

    Was this helpful?

    Did you know?

    Restack can help you run Matomo .

    Deploy Matomo free with no credit card required or read Matomo documentation .

    Handling Matomo Configuration Variables in Tag Manager

    When integrating Matomo Tag Manager with Google Ads or other platforms, it's crucial to manage configuration variables effectively. Here's a step-by-step guide:

    Accessing Configuration Variables

  • Use the Matomo Tag Manager interface to create and manage variables.
  • Variables can be used to store data like user IDs, session information, or campaign details.

    • Implementing Variables in Tags

  • In the tag configuration, select the variable from the dropdown menu.
  • Variables can dynamically alter tag behavior based on their values.

    • Testing and Debugging

  • Utilize the Matomo Tag Manager's preview mode to test variables.
  • Check that variables are being populated correctly and that tags are firing as expected.

    • Advanced Use Cases

  • For complex scenarios, such as e-commerce tracking, use custom JavaScript variables.
  • These variables can capture transaction details and pass them to tags for sophisticated tracking.

    • By following these practices, you can ensure that your Matomo Tag Manager setup is robust and that your tracking data is accurate and reliable.

    Was this helpful?

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    Ensuring Quality with Matomo JavaScript Unit Tests

    Matomo's JavaScript unit testing is a critical component in maintaining the reliability and integrity of the Matomo analytics platform. By leveraging QUnit for test writing, developers can ensure that the JavaScript tracking API ( matomo.js ) remains robust against regressions and bugs. Here's how to enhance the quality of your Matomo implementation with effective JavaScript unit tests.

    Writing Tests

    To write a new test, create a file in your plugin directory at tests/javascript/index.php . Structure your tests to cover individual functionalities of your plugin. For example: 

    <script type="text/javascript">
module('MyPlugin');
test("Matomo MyPlugin", function() {
    expect(2);
    equal(typeof Matomo.MyPlugin, 'object', 'MyPlugin');
    var MyPlugin = Matomo.MyPlugin;
    equal(typeof MyPlugin.disableTracking, 'object', 'MyPlugin.disableTracking');
</script>

    Running Tests
    

    To run the tests, navigate to /path/to/matomo/tests/javascript/ in your browser or use the command line with ./console tests:run-js. Ensure your Matomo instance is correctly configured, especially the [database_tests] section in config.ini.php.
    

    Cross-Browser Compatibility
     
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