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With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone. It’s good for you and the planet. 1 Learn more about trade-in

Apple Trade In

Trade in your current device for credit toward a new iPhone. To protect your data and privacy, we’ll show you how to safely back up and wipe your data before you trade in your old phone.

Find your trade-in value

Carrier deals at Apple

Check out our carrier deals — including when you trade in an Android smartphone — to save on a new iPhone. You can easily connect your new iPhone to your carrier and pay for it with your rate plan on one monthly bill.

Check out deals on a new iPhone

Move to iOS app

Start by downloading the Move to iOS app on your Android phone. It securely transfers the stuff you care about most — your contacts, messages, WhatsApp content, photos, videos, email accounts, favorite apps, call history, and more — from your Android phone to your iPhone. To boost the speed of your transfer, just use a USB‑C cable to connect the two devices.

Learn more about the Move to iOS app

Apple Intelligence

Our latest iPhone models are built for Apple Intelligence, which helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple. Want to learn how to do something new on iPhone, like schedule a text message to send later? With expansive product knowledge, Siri can give you step‑by‑step instructions.

Learn more about Apple Intelligence

Customize your iPhone

Tint your Home Screen icons and widgets — or let iOS suggest a color that complements your wallpaper. Swap out your Lock Screen controls for ones you love to use more often, or assign a control to the Action button. Rearrange and resize apps and widgets. And lock or hide apps to protect sensitive information.

Learn more about iOS 18

Privacy

iPhone is built from the ground up to protect your personal information. Every iPhone has secure facial authentication. Apps need your permission to track your activity across other companies’ apps or websites. Your iMessages and FaceTime video calls are encrypted end-to-end. And that’s just for starters.

Learn more about Apple and privacy

Environment

Our stores, offices, data centers, and operations are already carbon neutral. And by 2030, our products will be too. How will we get there? By using more recycled materials. Increasing energy efficiency. Using renewable energy. Avoiding direct emissions. And investing in nature-based solutions.

Learn more about Apple and the environment

Peace of mind

When you don’t have cell service or Wi‑Fi, iPhone can connect to a satellite. ⁵ So if you need to stay in touch with friends, you can send and receive messages and Tapbacks right from the Messages app. For urgent help, you can text emergency services or Roadside Assistance. iPhone can even detect a severe car crash and contact emergency services if you can’t. ⁶

Support

There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store, or use the Apple Support app. Whether your question is about hardware or software, we’re ready to help. And the Tips app will help you get the most out of your iPhone over time.

Learn more

Buy in store or online

When you buy from Apple, you can keep your number, carrier, and plan. No problem. At the Apple Store, we can even activate your plan and transfer your data so you leave with your new iPhone up and running. And check out Today at Apple programs for all kinds of tips and tricks.

Find a store

Connect with friends

Messages lets you reply with quick icons, create Memoji, and pay a friend for pizza. You can keep your conversations going on WhatsApp, WeChat, and Facebook Messenger too. With 5G on iPhone, you can make FaceTime calls in HD when you’re out and about. And RCS (Rich Communication Services) messaging brings richer media and delivery and read receipts for those who don’t use iMessage.

Pro camera system

48MP Fusion 48MP Ultra Wide Telephoto

Super-high-resolution photos (24MP and 48MP)

Next-generation portraits with Focus and Depth Control

48MP macro photography

Dolby Vision up to 4K
at 120 fps

Spatial photos and videos

Latest‑generation Photographic Styles

Visual intelligence, to learn
about your surroundings ⁹

Optical zoom options

Dynamic Island

A magical way to interact with iPhone

Emergency SOS

Emergency SOS
via satellite ⁵

Crash Detection ⁶

Roadside Assistance
via satellite ⁵

Messages via satellite ⁵

Up to 33 hours
video playback ¹⁰

USB-C

Supports USB 3

Face ID
iPhone 16
Advanced
dual-camera system

48MP Fusion 12MP Ultra Wide

Super-high-resolution photos (24MP and 48MP)

Next-generation portraits with Focus and Depth Control

Macro photography

Dolby Vision up to 4K
at 60 fps

Spatial photos and videos

Latest‑generation Photographic Styles

Visual intelligence, to learn
about your surroundings ⁹

Optical zoom options

Dynamic Island

A magical way to interact with iPhone

Emergency SOS

Emergency SOS
via satellite ⁵

Crash Detection ⁶

Roadside Assistance
via satellite ⁵

Messages via satellite ⁵

Up to 27 hours
video playback ¹⁰

USB-C

Supports USB 2

Face ID
iPhone 16e
two-in-one camera system

48MP Fusion

Super-high-resolution photos (24MP and 48MP)

Portrait mode with Depth Control

Dolby Vision up to 4K
at 60 fps

Photographic Styles

Visual intelligence, to learn
about your surroundings ⁹

Optical zoom options

48MP Main Ultra Wide

Super-high-resolution photos (24MP and 48MP)

Next-generation portraits with Focus and Depth Control

Dolby Vision up to 4K
at 60 fps

Photographic Styles

Trade in
your smartphone
for credit.

With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone. ¹ It’s good for you and the planet.

Learn more about Apple trade in

The easiest way
to upgrade to
the latest iPhone.

Join the iPhone Upgrade Program to get the latest iPhone every year, low monthly payments, and AppleCare+. ¹²

Learn more about iphone upgrade program

Still have questions? Just ask.

You won’t find a better place to buy iPhone. We know about carriers, payment options, and more. And we make it easy to understand.

Learn more about buying iPhone.

Pay monthly at 0% APR

You can pay over time when you choose to check out with Apple Card Monthly Installments.†
Learn more
* Pricing for iPhone 16 and iPhone 16 Plus includes a $30 connectivity discount that requires activation with AT&T, Boost Mobile, T‑Mobile, or Verizon. Pricing shown for iPhone 15 and iPhone 15 Plus includes a $30 connectivity discount for Boost Mobile, T‑Mobile, and Verizon customers that requires activation and would otherwise be $30 higher for all other customers.
Trade‑in values will vary based on the condition, year, and configuration of your eligible trade‑in device. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Gift Card. Trade‑in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In‑store trade‑in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in‑store and online trade‑in. Some stores may have additional requirements. Apple or its trade‑in partners reserve the right to refuse, cancel, or limit quantity of any trade‑in transaction for any reason. More details are available from Apple’s trade‑in partner for trade‑in and recycling of eligible devices. Restrictions and limitations may apply.
iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPhone X S , iPhone X S Max, iPhone X R , iPhone SE (2nd generation), iPhone SE (3rd generation), iPhone 11 Pro, iPhone 11 Pro Max, iPhone 11, iPhone 12 Pro, iPhone 12 Pro Max, iPhone 12, iPhone 12 mini, iPhone 13 Pro, iPhone 13 Pro Max, iPhone 13, iPhone 13 mini, iPhone 14 Pro, iPhone 14 Pro Max, iPhone 14, iPhone 14 Plus, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, iPhone 15 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, iPhone 16 Plus, and iPhone 16e are splash, water, and dust resistant and were tested under controlled laboratory conditions; iPhone 12 Pro, iPhone 12 Pro Max, iPhone 12, iPhone 12 mini, iPhone 13 Pro, iPhone 13 Pro Max, iPhone 13, iPhone 13 mini, iPhone 14 Pro, iPhone 14 Pro Max, iPhone 14, iPhone 14 Plus, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, iPhone 15 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, iPhone 16 Plus, and iPhone 16e have a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes); iPhone 11 Pro, and iPhone 11 Pro Max have a rating of IP68 under IEC standard 60529 (maximum depth of 4 meters up to 30 minutes); iPhone X S , iPhone X S Max, and iPhone 11 have a rating of IP68 under IEC standard 60529 (maximum depth of 2 meters up to 30 minutes); and iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPhone X R , iPhone SE (2nd generation), and iPhone SE (3rd generation) have a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
USB 3 cable with 10Gb/s speed required.
Roadside Assistance, Emergency SOS, and Messages via satellite are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Messages via satellite requires a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. See support.apple.com/kb/HT213885 for more information.
iPhone 14 and later can detect a severe car crash and call for help. Requires a cellular connection or Wi‑Fi calling.
Action mode available on iPhone 14 models, iPhone 15 models, iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. Audio Mix available on iPhone 16e, iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max.
The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 5.42 inches (iPhone 13 mini, iPhone 12 mini), 5.85 inches (iPhone 11 Pro, iPhone X S , iPhone X), 6.06 inches (iPhone 16e, iPhone 14, iPhone 13 Pro, iPhone 13, iPhone 12 Pro, iPhone 12, iPhone 11, iPhone X R ), 6.12 inches (iPhone 16, iPhone 15 Pro, iPhone 15, iPhone 14 Pro), 6.27 inches (iPhone 16 Pro), 6.46 inches (iPhone 11 Pro Max, iPhone X S Max), 6.68 inches (iPhone 14 Plus, iPhone 13 Pro Max, iPhone 12 Pro Max), 6.69 inches (iPhone 16 Plus, iPhone 15 Pro Max, iPhone 15 Plus, iPhone 14 Pro Max), or 6.86 inches (iPhone 16 Pro Max) diagonally. Actual viewable area is less.
Visual intelligence is available in iOS 18.2 or later on iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max; iOS 18.3 or later on iPhone 16e; and iOS 18.4 or later on iPhone 15 Pro and iPhone 15 Pro Max. Apple Intelligence must be on to use visual intelligence.
Battery life claim refers to larger models. All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
Program available for iPhone 16 and iPhone 16 Pro. Available to qualified customers with a credit check and eligible U.S. credit or debit card. Requires a 24‑month installment loan with a 0% APR from Citizens Bank, N.A. (subject to any interest, fees, or other costs payable to the card issuer), purchase of AppleCare+ for iPhone, and iPhone activation with one of these national carriers: AT&T, Boost Mobile, Verizon, or T‑Mobile. Sales tax and any applicable fees due at time of purchase. Full terms apply.

apple.com

support.apple.com/102730

Apple Card Customer Agreement

To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch.

Apple Payments Services LLC, a subsidiary of Apple Inc., is a service provider of Goldman Sachs Bank USA for Apple Card and Savings accounts. Neither Apple Inc. nor Apple Payments Services LLC is a bank.

If you reside in the U.S. territories, please call Goldman Sachs at 877-255-5923 with questions about Apple Card.

Features are subject to change. Some features, applications, and services may not be available in all regions or all languages and may require specific hardware and software. For more information, see Feature Availability .

Find an Apple Store

other retailer

Or call 1-800-MY-APPLE (1-800-692-7753).