So, Sir Leonard Lord of the Morris Company issued his top engineer, Alec Issigonis, a challenge: design and build a small, fuel-efficient car capable of carrying four adults, within economic reach of just about everyone. As fate would have it, the challenge of fitting so much function into such a small package inspired a couple of historic innovations.

Issigonis created more room in the cockpit by pushing the wheels all the way out to the corners and turning the engine sideways, giving the car more stability on tight turns and more passenger space on the inside. The world had never seen a car quite like it. And when the first MINI launched in 1959, it quickly became the essence of culture.

MINI is a British automotive brand, founded in Oxford, that has been owned by BMW Group for over 20 years. This powerful partnership, marked by German engineering, has brought us to new heights of MINIness. And now, for the first time ever, the 2025 MINI Countryman is being made in Germany on BMW production lines.

• Reduction of CO2 emissions
• Secure and transparent supplier network
• Resource-efficient circular economy
• Rethinking of urban mobility

The MINI ACV 30
Also known as the big "what if". In the middle of the 1990s, designers and decision-makers sat down to choose how the MINI for the next century would look. Looking at it today, you probably couldn’t even imagine the ACV 30 as the new MINI. But you’d be surprised just how big of an influence it still has on our brand to this day.

The MINI David Bowie
There isn’t much we could say about David Bowie that hasn’t already been said. He was an artist who continually defined and redefined himself and challenged social and cultural expectations. “Reflect Yourself” - that was the idea David Bowie had when he wrapped a classic Mini Cooper in chrome for our 40th birthday.

The Italian Job
When you need a high-speed chase through a busy city with cars that don’t just turn up the excitement but turn on the style, you go for the MINI. It was like that in the original The Italian Job, as well as its modern remake. Check out how these cars became the real stars of the movie, and all the magic that went into making the action happen.

Kick every drive into high gear with a high resolution, circular 9.4” OLED display — a world-first, complete with up to eight unique MINI Experience Modes to match the mood. Let the light in with a Panoramic Moonroof and ambient light projections, enjoy stunning new styles and rooftop colors like Vibrant Silver, and be sure to say hi to Spike — our first fully-fledged voice assistant at the ready for direction tips and tricks.