Still toying with children’s safety

We have published our 2024 report investigating the safety of toys sold by third-party sellers through online marketplaces. The latest findings reveal that 85% of toys purchased from third-party sellers are unsafe and a risk to children’s health and safety.

VIEW THE 2024 REPORT

Serious about the business of fun

We are the voice of reputable toy makers in the UK. We champion the interests of the UK toy industry and the importance of toys and play to support children to develop and grow.

About Us

Members of the BTHA

We represent toy makers of all sizes from international giants to small family-run businesses. Our members are committed to making high quality toys in a responsible way.

Our Members

Toy safety

Safety in all aspects of toy design and manufacturing, is the biggest priority for us and our members.
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Environmental

Promoting environmental sustainability is a core part of our work at the BTHA
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Ethical Manufacturing

Ethical manufacturing is key to being a member of the BTHA. Our members are required to apply appropriate ethical standards in factories used for the manufacture of toys.
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Toy Safety

Environmental

Data Protection

Connected Toys

Responsible Marketing

Ethical Manufacturing

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Golden Teddies

BTHA Outstanding Contribution

Toy Trust Outstanding Contribution

BTHA Lifetime Achievement

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About Us

History of the BTHA

The Lion Mark

The BTHA Trophy Cabinet

Code of Practice

Our Members

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