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data-v-434b0e4e=""/></div> <div class="card-box" data-v-434b0e4e=""><div class="card-content" data-v-434b0e4e=""><p class="card-title font-w-5" data-v-434b0e4e="">零售客户数据分散</p> <div class="card-text" data-v-434b0e4e="">淘宝、微信、App等多个销售渠道，客户身份标识不统一，数据标准不相容。如何将多个渠道的数据汇聚融合分析并形成不同维度的报表？</div></div></div></div><div class="jg-card-wrapper solutions flexitem" data-v-434b0e4e="" data-v-1c305094=""><div class="imgbox" data-v-434b0e4e=""><img alt="" data-v-434b0e4e=""/></div> <div class="card-box" data-v-434b0e4e=""><div class="card-content" data-v-434b0e4e=""><p class="card-title font-w-5" data-v-434b0e4e="">会员管理缺乏用户画像</p> <div class="card-text" data-v-434b0e4e="">不同媒体平台的消息内容零散、分散、隔离，不同渠道、平台之间彼此独立，一方面无法适应互联网快速发展的需求，另一方面舆论追踪困难</div></div></div></div><div class="jg-card-wrapper solutions flexitem" data-v-434b0e4e="" data-v-1c305094=""><div class="imgbox" data-v-434b0e4e=""><img alt="" data-v-434b0e4e=""/></div> <div class="card-box" data-v-434b0e4e=""><div class="card-content" data-v-434b0e4e=""><p class="card-title font-w-5" data-v-434b0e4e="">营销活动触达难</p> <div class="card-text" data-v-434b0e4e="">如何圈选不同的客户群体，区分通知、营销等不同的消息类型，同多App推动、小程序通知、短信、邮件等不同的通道下发信息？如何实现减少对用户打扰而提升消息的点击率？</div></div></div></div><div class="jg-card-wrapper solutions flexitem" data-v-434b0e4e="" data-v-1c305094=""><div class="imgbox" data-v-434b0e4e=""><img alt="" data-v-434b0e4e=""/></div> <div class="card-box" data-v-434b0e4e=""><div class="card-content" data-v-434b0e4e=""><p class="card-title font-w-5" data-v-434b0e4e="">广告定向投放不精确</p> <div class="card-text" data-v-434b0e4e="">线上广告的投放缺乏数据支持、转化效果差，如何通过大数据进行精准的广告投放？</div></div></div></div></div></div></div></section> <section id="solution" class="solution-section" data-v-1c305094=""><div data-v-1c305094=""><section class="container-wrapper" data-v-e5e10f20="" data-v-1c305094=""><div class="container-box" data-v-e5e10f20=""> <div class="container-content" data-v-e5e10f20=""><p class="solution-title-md md sm" data-v-e5e10f20="" data-v-1c305094=""> 用户精细化分群与画像洞察用户精细化分群与画像洞察通过客户端数据埋点、API上报等方式，将企业各个平台零散的数据整合到人、事、物下。根据业务规则，实时和自动化的为每个用户生成动态标签、静态标签，让顾客兴趣爱好、商品喜好程度、营销转化情况等问题变得一目了然。归纳企业个性化的业务营销场景，利用企业一方业务数据通过记分卡机制、结合极光全网数据通过算法模型，为不同营场景输出营销分，为企业营销决策科学化提供依据。 </span></li></ul></li></ul> <div class="link-group" data-v-e5e10f20="" data-v-1c305094=""><a href="/operation" class="linkbtn" data-v-1c305094=""><i class="link-icon icon-operation" data-v-1c305094=""/> <span class="linktext" data-v-1c305094="">极光运营</span></a><a href="/marketing" class="linkbtn" data-v-1c305094=""><i class="link-icon icon-marketing" data-v-1c305094=""/> <span class="linktext" data-v-1c305094="">营销分</span></a><a href="/iaudience" class="linkbtn" data-v-1c305094=""><i class="link-icon icon-iaudience" data-v-1c305094=""/> <span class="linktext" data-v-1c305094="">标签服务</span></a></div></div></div></div></div></section></div><div data-v-1c305094=""><section class="container-wrapper" data-v-e5e10f20="" data-v-1c305094=""><div class="container-box" data-v-e5e10f20=""> <div class="container-content" data-v-e5e10f20=""><p class="solution-title-md md sm" data-v-e5e10f20="" data-v-1c305094=""> 商品信息智能触达消费者商品信息智能触达消费者选择人群标签发送无缝结合用户画像、标签、营销分，圈选接收人群，匹配推荐商品、文案，实现千人千面的智能化推送。多平台消息集成支持集成市面上多种主流消息通道，以为不同的运营场景提供消息触达，例如物流通知采用App推送+短息，活动推广采用App推送+小程序，私域运营采用钉钉+企微等。策略化推送消息多通道互为补发备份，提供广播、单点、分群、别名等功能，针对物流消息、活动推广、安全警告等不同频率、不同实时性的消息提供差异化的最优触达策略。 </span></li></ul></li></ul> <div class="link-group" data-v-e5e10f20="" data-v-1c305094=""><a href="/ums" class="linkbtn" data-v-1c305094=""><i class="link-icon icon-ums" data-v-1c305094=""/> <span class="linktext" data-v-1c305094="">极光统一消息系统</span></a><a href="/push" class="linkbtn" data-v-1c305094=""><i class="link-icon icon-push" data-v-1c305094=""/> <span class="linktext" data-v-1c305094="">极光推送</span></a><a href="/sms" class="linkbtn" data-v-1c305094=""><i class="link-icon icon-sms" data-v-1c305094=""/> <span class="linktext" data-v-1c305094="">极光短信</span></a></div></div></div></div></div></section></div></section> <section id="architecture" class="container-wrapper architecture" style="background-color:#f4f9fb;" data-v-e5e10f20="" data-v-1c305094=""><div class="container-box" data-v-e5e10f20=""> <div class="container-content" data-v-e5e10f20=""><h2 class="title" data-v-e5e10f20="" data-v-1c305094="">零售解决方案架构</h2> <img width="100%" alt="" class="lg md" data-v-e5e10f20="" data-v-1c305094=""/> <img width="100%" alt="" class="sm" data-v-e5e10f20="" data-v-1c305094=""/></div></div></section> <section id="partner" class="container-wrapper" data-v-e5e10f20="" data-v-a5015b62="" data-v-1c305094=""><div class="container-box" data-v-e5e10f20=""><div class="container-title-box" data-v-e5e10f20=""><h2 class="container-title font-w-5" style="color:;" data-v-e5e10f20=""> </h2> </div> <div class="container-content" data-v-e5e10f20=""><div class="logo-wrapper logo-line-1 logo-line-item-4" data-v-e5e10f20="" data-v-a5015b62=""><div class="logo-box" data-v-e5e10f20="" data-v-a5015b62=""><img alt="" data-v-e5e10f20="" 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