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style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="session replay icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/15ce1dcc5134cfbc595aa0fc127ef315f92b4339-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Session Replay</div><div class="nav-item-description">Visualize sessions based on events in your product</div></div></div></a></li><li class="w-full"><a href="/warehouse-native" class="" aria-label="Warehouse-native Amplitude"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="warehosue native" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="warehosue native" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/65f490df70a53039b930ec63dd6d693a0758e238-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Warehouse-native Amplitude</div><div class="nav-item-description">Unlock insights from your data warehouse</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Product Analytics" href="/amplitude-analytics">Product Analytics</a></li><li><a href="/web-analytics" class="" aria-label="Web Analytics">Web Analytics</a></li><li><a href="/session-replay" class="" aria-label="Session Replay">Session Replay</a></li><li><a href="/warehouse-native" class="" aria-label="Warehouse-native Amplitude">Warehouse-native Amplitude</a></li></ul></div></div><div class="w-full"><h4>Experiment</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a href="/amplitude-experiment" class="" aria-label="Feature Experimentation"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="feature experimentation" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="feature experimentation" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/7cac53b7cfc95a1b2d36f8a508762039eaa6dba8-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Feature Experimentation</div><div class="nav-item-description">Innovate with personalized product experiences</div></div></div></a></li><li class="w-full"><a href="/web-experimentation" class="" aria-label="Web Experimentation"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="web experimentation" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="web experimentation" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/3674bf2897a4e81047f4b831e7f82cbae1473f22-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Web Experimentation</div><div class="nav-item-description">Drive conversion with A/B testing powered by data</div></div></div></a></li><li class="w-full"><a href="/feature-management" class="" aria-label="Feature Management"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="feature management" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="feature management" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/6fda12d865c0ea2164872ded7b1e2359b9c4d8c7-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Feature Management</div><div class="nav-item-description">Build fast, target easily, and learn as you ship </div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a href="/amplitude-experiment" class="" aria-label="Feature Experimentation">Feature Experimentation</a></li><li><a href="/web-experimentation" class="" aria-label="Web Experimentation">Web Experimentation</a></li><li><a href="/feature-management" class="" aria-label="Feature Management">Feature Management</a></li></ul></div></div><div class="w-full"><h4>Data</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a href="/customer-data-platform" class="" aria-label="Customer Data Platform"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="customer data platform" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="customer data platform" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/f3732f258d6cb6bda738ea0b58dfc4b6f804b405-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Customer Data Platform</div><div class="nav-item-description">Unite data across teams</div></div></div></a></li><li class="w-full"><a href="/data-management" class="" aria-label="Data Governance"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Data Management icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Data Management icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/4ebe22b1d3201e4ffa40f4dfa2bc541f5d23a057-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Data Governance</div><div class="nav-item-description">Complete data you can trust</div></div></div></a></li><li class="w-full"><a href="/integrations" class="" aria-label="Integrations"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Integrations icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Integrations icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/4ac187feaf405cd560a8034b624115337b804f19-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Integrations</div><div class="nav-item-description">Connect Amplitude to hundreds of partners</div></div></div></a></li><li class="w-full"><a href="/trust" class="" aria-label="Security &amp; Privacy"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Security and privacy icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Security and privacy icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/bb86847dbcc99bfdeda3d365e6adcc846bf2a40b-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Security &amp; Privacy</div><div class="nav-item-description">Keep your data secure and compliant</div></div></div></a></li><li class="w-full"><a href="https://amplitude.com/ai" class="" aria-label="AI"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="AI icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="AI icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/53c21ca11b602fc70158f132254018dd8f41eda5-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">AI</div><div class="nav-item-description">Self-service data meets self-service intelligence</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a href="/customer-data-platform" class="" aria-label="Customer Data Platform">Customer Data Platform</a></li><li><a href="/data-management" class="" aria-label="Data Governance">Data Governance</a></li><li><a href="/integrations" class="" aria-label="Integrations">Integrations</a></li><li><a href="/trust" class="" aria-label="Security &amp; Privacy">Security &amp; Privacy</a></li><li><a href="https://amplitude.com/ai" class="" aria-label="AI">AI</a></li></ul></div></div></div></div></div></div></div><div class="hidden lg:block"><a class="menu-item-link" aria-label="Platform" href="/digital-analytics-platform"><div class="flex h-full flex-col justify-between"><div class="h-0.75"/><div class="">Platform</div><div class="h-0.75"/></div></a><div class="sub-menu-item"><div class="border-t-1 border-t-gray-15"/><div class="sub-menu-item-children"><div class="sub-menu-children-container"><div class="w-full flex flex-col lg:flex-row lg:gap-10 lg:items-start lg:justify-start"><div class="hidden lg:block shrink-0 mr-1"><div class="w-[298px] bg-gray-15 rounded-tr-2xl rounded-bl-2xl overflow-hidden"><div class="relative w-[298px] h-[160px]"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcset="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&amp;w=1440&amp;q=75 1440w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F64ced76119d4c77535f9903942856cbbf281591d-596x320.png&amp;w=3840&amp;q=75"/></div><div class="px-6 py-4 flex flex-col gap-2"><div class="font-gellix font-medium text-[22px] leading-[26px]">One platform, countless insights</div><div class="text-[14px] leading-[20px]">Get fast and easy access to customer insights at every step of their journey</div></div><div class="px-6 pb-6 pt-2"><a href="https://amplitude.com/digital-analytics-platform" class="NavCard_link__MF7bv btn btn-text-arrow" aria-label="Amplitude Platform">Amplitude Platform</a></div></div></div><div class="lg:hidden mt-5"><a href="https://amplitude.com/digital-analytics-platform" class="text-sm font-normal btn btn-text-arrow" aria-label="Amplitude Platform">Amplitude Platform</a></div><div class="flex w-full flex-col gap-5 lg:gap-10 lg:flex-row lg:items-start"><div class="w-full"><h4>Analytics</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Product Analytics" href="/amplitude-analytics"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Analytics icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Analytics icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/cefb51787f695a6c892ec2c7a9e1328b1b142809-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Product Analytics</div><div class="nav-item-description">Understand the full user journey</div></div></div></a></li><li class="w-full"><a href="/web-analytics" class="" aria-label="Web Analytics"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="web analytics" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="web analytics" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/870e5244c7f1f65b96a5456c59456e0243f66820-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Web Analytics</div><div class="nav-item-description">Get the metrics you need with one line of code</div></div></div></a></li><li class="w-full"><a href="/session-replay" class="" aria-label="Session Replay"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="session replay icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="session replay icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/15ce1dcc5134cfbc595aa0fc127ef315f92b4339-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Session Replay</div><div class="nav-item-description">Visualize sessions based on events in your product</div></div></div></a></li><li class="w-full"><a href="/warehouse-native" class="" aria-label="Warehouse-native Amplitude"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="warehosue native" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="warehosue native" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/65f490df70a53039b930ec63dd6d693a0758e238-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Warehouse-native Amplitude</div><div class="nav-item-description">Unlock insights from your data warehouse</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Product Analytics" href="/amplitude-analytics">Product Analytics</a></li><li><a href="/web-analytics" class="" aria-label="Web Analytics">Web Analytics</a></li><li><a href="/session-replay" class="" aria-label="Session Replay">Session Replay</a></li><li><a href="/warehouse-native" class="" aria-label="Warehouse-native Amplitude">Warehouse-native Amplitude</a></li></ul></div></div><div class="w-full"><h4>Experiment</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a href="/amplitude-experiment" class="" aria-label="Feature Experimentation"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="feature experimentation" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="feature experimentation" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/7cac53b7cfc95a1b2d36f8a508762039eaa6dba8-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Feature Experimentation</div><div class="nav-item-description">Innovate with personalized product experiences</div></div></div></a></li><li class="w-full"><a href="/web-experimentation" class="" aria-label="Web Experimentation"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="web experimentation" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="web experimentation" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/3674bf2897a4e81047f4b831e7f82cbae1473f22-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Web Experimentation</div><div class="nav-item-description">Drive conversion with A/B testing powered by data</div></div></div></a></li><li class="w-full"><a href="/feature-management" class="" aria-label="Feature Management"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="feature management" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="feature management" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/6fda12d865c0ea2164872ded7b1e2359b9c4d8c7-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Feature Management</div><div class="nav-item-description">Build fast, target easily, and learn as you ship </div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a href="/amplitude-experiment" class="" aria-label="Feature Experimentation">Feature Experimentation</a></li><li><a href="/web-experimentation" class="" aria-label="Web Experimentation">Web Experimentation</a></li><li><a href="/feature-management" class="" aria-label="Feature Management">Feature Management</a></li></ul></div></div><div class="w-full"><h4>Data</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a href="/customer-data-platform" class="" aria-label="Customer Data Platform"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="customer data platform" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="customer data platform" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/f3732f258d6cb6bda738ea0b58dfc4b6f804b405-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Customer Data Platform</div><div class="nav-item-description">Unite data across teams</div></div></div></a></li><li class="w-full"><a href="/data-management" class="" aria-label="Data Governance"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Data Management icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Data Management icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/4ebe22b1d3201e4ffa40f4dfa2bc541f5d23a057-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Data Governance</div><div class="nav-item-description">Complete data you can trust</div></div></div></a></li><li class="w-full"><a href="/integrations" class="" aria-label="Integrations"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Integrations icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Integrations icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/4ac187feaf405cd560a8034b624115337b804f19-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Integrations</div><div class="nav-item-description">Connect Amplitude to hundreds of partners</div></div></div></a></li><li class="w-full"><a href="/trust" class="" aria-label="Security &amp; Privacy"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Security and privacy icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Security and privacy icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/bb86847dbcc99bfdeda3d365e6adcc846bf2a40b-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Security &amp; Privacy</div><div class="nav-item-description">Keep your data secure and compliant</div></div></div></a></li><li class="w-full"><a href="https://amplitude.com/ai" class="" aria-label="AI"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="AI icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="AI icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/53c21ca11b602fc70158f132254018dd8f41eda5-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">AI</div><div class="nav-item-description">Self-service data meets self-service intelligence</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a href="/customer-data-platform" class="" aria-label="Customer Data Platform">Customer Data Platform</a></li><li><a href="/data-management" class="" aria-label="Data Governance">Data Governance</a></li><li><a href="/integrations" class="" aria-label="Integrations">Integrations</a></li><li><a href="/trust" class="" aria-label="Security &amp; Privacy">Security &amp; Privacy</a></li><li><a href="https://amplitude.com/ai" class="" aria-label="AI">AI</a></li></ul></div></div></div></div></div></div></div></div></div><div data-testid="menu-item" class="menu-item"><div class="mb-6 lg:hidden"><div class="flex items-center justify-between"><a class="menu-item-link" aria-label="Solutions" href="/solutions">Solutions</a><button class=""><svg height="8" viewbox="0 0 13 8" width="13" xmlns="http://www.w3.org/2000/svg"><path d="m3.673-1.984 6.5 5.822-6.5 5.646" fill="none" stroke="currentColor" stroke-miterlimit="20" stroke-width="1.5" transform="matrix(0 1 -1 0 10.5 -3.5)"/></svg></button></div><div class="hidden"><div class="sub-menu-item-children"><div class="w-full flex flex-col lg:flex-row lg:gap-10 lg:items-start lg:justify-start"><div class="hidden lg:block shrink-0 mr-1"><div class="w-[298px] bg-gray-15 rounded-tr-2xl rounded-bl-2xl overflow-hidden"><div class="relative w-[298px] h-[160px]"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcset="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=1440&amp;q=75 1440w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=3840&amp;q=75"/></div><div class="px-6 py-4 flex flex-col gap-2"><div class="font-gellix font-medium text-[22px] leading-[26px]">Solutions that drive business results</div><div class="text-[14px] leading-[20px]">Deliver customer value and drive business outcomes</div></div><div class="px-6 pb-6 pt-2"><a href="/solutions" class="NavCard_link__MF7bv btn btn-text-arrow" aria-label="Amplitude Solutions">Amplitude Solutions</a></div></div></div><div class="lg:hidden mt-5"><a href="/solutions" class="text-sm font-normal btn btn-text-arrow" aria-label="Amplitude Solutions">Amplitude Solutions</a></div><div class="flex w-full flex-col gap-5 lg:gap-10 lg:flex-row lg:items-start"><div class="w-full"><h4>Industry</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Financial Services" href="/industry/financial-services"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Financial Services icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Financial Services icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/f0053c58aab2e986495670dc0a118ca37d0da108-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Financial Services</div><div class="nav-item-description">Personalize the banking experience</div></div></div></a></li><li class="w-full"><a class="" aria-label="B2B" href="/industry/b2b-saas"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="B2B icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="B2B icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/5ac1568edf6309c0cb8993546df6d063ea1f1a88-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">B2B</div><div class="nav-item-description">Maximize product adoption</div></div></div></a></li><li class="w-full"><a class="" aria-label="Media" href="/industry/media"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Media icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Media icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/c814e79c4afed2661ab360f431f4241a7d2c1449-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Media</div><div class="nav-item-description">Identify impactful content</div></div></div></a></li><li class="w-full"><a class="" aria-label="Healthcare" href="/industry/healthcare"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Healthcare industry icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Healthcare industry icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/3140199f993d3512d0ae080b378e8229fdad0cec-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Healthcare</div><div class="nav-item-description">Simplify the digital healthcare experience</div></div></div></a></li><li class="w-full"><a class="" aria-label="Ecommerce" href="/industry/ecommerce"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Ecommerce icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Ecommerce icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/bcf5fbd1446cea26e21a9aa035d915caeb05454d-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Ecommerce</div><div class="nav-item-description">Optimize for transactions</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Financial Services" href="/industry/financial-services">Financial Services</a></li><li><a class="" aria-label="B2B" href="/industry/b2b-saas">B2B</a></li><li><a class="" aria-label="Media" href="/industry/media">Media</a></li><li><a class="" aria-label="Healthcare" href="/industry/healthcare">Healthcare</a></li><li><a class="" aria-label="Ecommerce" href="/industry/ecommerce">Ecommerce</a></li></ul></div></div><div class="w-full"><h4>Use Case</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a href="/solutions/user-acquisition" class="" aria-label="Grow active users"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Acquisition Icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Acquisition Icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/ec1a6cd4fa93ef6316999a2304c86614319de0f5-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Grow active users</div><div class="nav-item-description">Get users hooked from day one</div></div></div></a></li><li class="w-full"><a href="/solutions/retention" class="" aria-label="Increase customer lifetime value"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Retention icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Retention icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/c245906ee86ca9ce8df0d15bd92ed33738571890-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Increase customer lifetime value</div><div class="nav-item-description">Understand your customers like no one else</div></div></div></a></li><li class="w-full"><a href="/solutions/monetization" class="" aria-label="Accelerate monetization"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Monetization icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Monetization icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/054b624be8d0d482d7eca1cb67dad43f6031aa0e-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Accelerate monetization</div><div class="nav-item-description">Turn behavior into business</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a href="/solutions/user-acquisition" class="" aria-label="Grow active users">Grow active users</a></li><li><a href="/solutions/retention" class="" aria-label="Increase customer lifetime value">Increase customer lifetime value</a></li><li><a href="/solutions/monetization" class="" aria-label="Accelerate monetization">Accelerate monetization</a></li></ul></div></div><div class="w-full"><h4>Team</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a href="/solutions/product" class="" aria-label="Product"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="product icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="product icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/abfb7eee63e49d207a92c14a59c45beb3e63ae37-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Product</div><div class="nav-item-description">Fuel faster growth</div></div></div></a></li><li class="w-full"><a href="/solutions/data" class="" aria-label="Data"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="data icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="data icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/da461a450f14891298ed8fc683f202ed08838c54-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Data</div><div class="nav-item-description">Make trusted data accessible</div></div></div></a></li><li class="w-full"><a href="/solutions/engineering" class="" aria-label="Engineering"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="engineering" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="engineering" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/23597e739881b3c5023466c0264d9f81e5c4f1c5-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Engineering</div><div class="nav-item-description">Ship faster, learn more</div></div></div></a></li><li class="w-full"><a href="/solutions/marketing" class="" aria-label="Marketing"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="marketing icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="marketing icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9ef5e10ddd0d0cf3907493ce7a42b9f4d3643875-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Marketing</div><div class="nav-item-description">Build customers for life</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a href="/solutions/product" class="" aria-label="Product">Product</a></li><li><a href="/solutions/data" class="" aria-label="Data">Data</a></li><li><a href="/solutions/engineering" class="" aria-label="Engineering">Engineering</a></li><li><a href="/solutions/marketing" class="" aria-label="Marketing">Marketing</a></li></ul></div></div></div></div></div></div></div><div class="hidden lg:block"><a class="menu-item-link" aria-label="Solutions" href="/solutions"><div class="flex h-full flex-col justify-between"><div class="h-0.75"/><div class="">Solutions</div><div class="h-0.75"/></div></a><div class="sub-menu-item"><div class="border-t-1 border-t-gray-15"/><div class="sub-menu-item-children"><div class="sub-menu-children-container"><div class="w-full flex flex-col lg:flex-row lg:gap-10 lg:items-start lg:justify-start"><div class="hidden lg:block shrink-0 mr-1"><div class="w-[298px] bg-gray-15 rounded-tr-2xl rounded-bl-2xl overflow-hidden"><div class="relative w-[298px] h-[160px]"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcset="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=1440&amp;q=75 1440w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc452a57f80b588b6f02c874ed73563a7ed5c14e0-596x320.png&amp;w=3840&amp;q=75"/></div><div class="px-6 py-4 flex flex-col gap-2"><div class="font-gellix font-medium text-[22px] leading-[26px]">Solutions that drive business results</div><div class="text-[14px] leading-[20px]">Deliver customer value and drive business outcomes</div></div><div class="px-6 pb-6 pt-2"><a href="/solutions" class="NavCard_link__MF7bv btn btn-text-arrow" aria-label="Amplitude Solutions">Amplitude Solutions</a></div></div></div><div class="lg:hidden mt-5"><a href="/solutions" class="text-sm font-normal btn btn-text-arrow" aria-label="Amplitude Solutions">Amplitude Solutions</a></div><div class="flex w-full flex-col gap-5 lg:gap-10 lg:flex-row lg:items-start"><div class="w-full"><h4>Industry</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Financial Services" href="/industry/financial-services"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Financial Services icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Financial Services icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/f0053c58aab2e986495670dc0a118ca37d0da108-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Financial Services</div><div class="nav-item-description">Personalize the banking experience</div></div></div></a></li><li class="w-full"><a class="" aria-label="B2B" href="/industry/b2b-saas"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="B2B icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="B2B icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/5ac1568edf6309c0cb8993546df6d063ea1f1a88-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">B2B</div><div class="nav-item-description">Maximize product adoption</div></div></div></a></li><li class="w-full"><a class="" aria-label="Media" href="/industry/media"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Media icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Media icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/c814e79c4afed2661ab360f431f4241a7d2c1449-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Media</div><div class="nav-item-description">Identify impactful content</div></div></div></a></li><li class="w-full"><a class="" aria-label="Healthcare" href="/industry/healthcare"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Healthcare industry icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Healthcare industry icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/3140199f993d3512d0ae080b378e8229fdad0cec-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Healthcare</div><div class="nav-item-description">Simplify the digital healthcare experience</div></div></div></a></li><li class="w-full"><a class="" aria-label="Ecommerce" href="/industry/ecommerce"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Ecommerce icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Ecommerce icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/bcf5fbd1446cea26e21a9aa035d915caeb05454d-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Ecommerce</div><div class="nav-item-description">Optimize for transactions</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Financial Services" href="/industry/financial-services">Financial Services</a></li><li><a class="" aria-label="B2B" href="/industry/b2b-saas">B2B</a></li><li><a class="" aria-label="Media" href="/industry/media">Media</a></li><li><a class="" aria-label="Healthcare" href="/industry/healthcare">Healthcare</a></li><li><a class="" aria-label="Ecommerce" href="/industry/ecommerce">Ecommerce</a></li></ul></div></div><div class="w-full"><h4>Use Case</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a href="/solutions/user-acquisition" class="" aria-label="Grow active users"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Acquisition Icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Acquisition Icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/ec1a6cd4fa93ef6316999a2304c86614319de0f5-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Grow active users</div><div class="nav-item-description">Get users hooked from day one</div></div></div></a></li><li class="w-full"><a href="/solutions/retention" class="" aria-label="Increase customer lifetime value"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Retention icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Retention icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/c245906ee86ca9ce8df0d15bd92ed33738571890-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Increase customer lifetime value</div><div class="nav-item-description">Understand your customers like no one else</div></div></div></a></li><li class="w-full"><a href="/solutions/monetization" class="" aria-label="Accelerate monetization"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Monetization icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Monetization icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/054b624be8d0d482d7eca1cb67dad43f6031aa0e-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Accelerate monetization</div><div class="nav-item-description">Turn behavior into business</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a href="/solutions/user-acquisition" class="" aria-label="Grow active users">Grow active users</a></li><li><a href="/solutions/retention" class="" aria-label="Increase customer lifetime value">Increase customer lifetime value</a></li><li><a href="/solutions/monetization" class="" aria-label="Accelerate monetization">Accelerate monetization</a></li></ul></div></div><div class="w-full"><h4>Team</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a href="/solutions/product" class="" aria-label="Product"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="product icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="product icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/abfb7eee63e49d207a92c14a59c45beb3e63ae37-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Product</div><div class="nav-item-description">Fuel faster growth</div></div></div></a></li><li class="w-full"><a href="/solutions/data" class="" aria-label="Data"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="data icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="data icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/da461a450f14891298ed8fc683f202ed08838c54-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Data</div><div class="nav-item-description">Make trusted data accessible</div></div></div></a></li><li class="w-full"><a href="/solutions/engineering" class="" aria-label="Engineering"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="engineering" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="engineering" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/23597e739881b3c5023466c0264d9f81e5c4f1c5-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Engineering</div><div class="nav-item-description">Ship faster, learn more</div></div></div></a></li><li class="w-full"><a href="/solutions/marketing" class="" aria-label="Marketing"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="marketing icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="marketing icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9ef5e10ddd0d0cf3907493ce7a42b9f4d3643875-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Marketing</div><div class="nav-item-description">Build customers for life</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a href="/solutions/product" class="" aria-label="Product">Product</a></li><li><a href="/solutions/data" class="" aria-label="Data">Data</a></li><li><a href="/solutions/engineering" class="" aria-label="Engineering">Engineering</a></li><li><a href="/solutions/marketing" class="" aria-label="Marketing">Marketing</a></li></ul></div></div></div></div></div></div></div></div></div><div data-testid="menu-item" class="menu-item"><div class="mb-6 lg:hidden"><div class="flex items-center justify-between"><a class="menu-item-link" aria-label="Resources" href="/blog">Resources</a><button class=""><svg height="8" viewbox="0 0 13 8" width="13" xmlns="http://www.w3.org/2000/svg"><path d="m3.673-1.984 6.5 5.822-6.5 5.646" fill="none" stroke="currentColor" stroke-miterlimit="20" stroke-width="1.5" transform="matrix(0 1 -1 0 10.5 -3.5)"/></svg></button></div><div class="hidden"><div class="sub-menu-item-children"><div class="w-full flex flex-col lg:flex-row lg:gap-10 lg:items-start lg:justify-start"><div class="flex w-full flex-col gap-5 lg:gap-10 lg:flex-row lg:items-start"><div class="w-full"><h4>Learn</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Blog" href="/blog"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Blog icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Blog icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9557a9d935ce9e836529a2e623ff5dfaec777dde-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Blog</div><div class="nav-item-description">Thought leadership from industry experts</div></div></div></a></li><li class="w-full"><a class="" aria-label="Resource Center" href="/resources"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Resource Center" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Resource Center" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/1646bf0ec842ccaed88e7d53d5baca4a258f8adc-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Resource Center</div><div class="nav-item-description">Expertise to guide your growth</div></div></div></a></li><li class="w-full"><a href="https://amplitude.com/glossary/terms" class="" aria-label="Glossary"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Glossary icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Glossary icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/07aef69b19378a21cdea97ed9d817cd956fb089f-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Glossary</div><div class="nav-item-description">Learn about analytics, product, and technical terms</div></div></div></a></li><li class="w-full"><a class="" aria-label="Templates" href="/templates"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Template icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Template icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9944ca8ac72471b6a8ddd71dbcc8e914b2c85ee7-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Templates</div><div class="nav-item-description">Amplitude template library</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Blog" href="/blog">Blog</a></li><li><a class="" aria-label="Resource Center" href="/resources">Resource Center</a></li><li><a href="https://amplitude.com/glossary/terms" class="" aria-label="Glossary">Glossary</a></li><li><a class="" aria-label="Templates" href="/templates">Templates</a></li></ul></div></div><div class="w-full"><h4>Connect</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Community" href="/community"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Community icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Community icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/3435bccee71c346f5ce7f732adfff8667e4faaeb-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Community</div><div class="nav-item-description">Connect with peers in product analytics</div></div></div></a></li><li class="w-full"><a class="" aria-label="Events" href="/events"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Events icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Events icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/acf1c26b4a42adef6936e4a5197f169062c40b84-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Events</div><div class="nav-item-description">Register for live or virtual events</div></div></div></a></li><li class="w-full"><a href="/customers" class="" aria-label="Customers"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Customers icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Customers icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/f53fdf9483cec106263d1844694f27d86f19e4f2-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Customers</div><div class="nav-item-description">Discover why customers love Amplitude</div></div></div></a></li><li class="w-full"><a href="https://amplitude.com/partners" class="" aria-label="Partners"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="partners" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="partners" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/228fea5df379c7fae34860e82083707609c6004f-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Partners</div><div class="nav-item-description">Accelerate business value through our ecosystem</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Community" href="/community">Community</a></li><li><a class="" aria-label="Events" href="/events">Events</a></li><li><a href="/customers" class="" aria-label="Customers">Customers</a></li><li><a href="https://amplitude.com/partners" class="" aria-label="Partners">Partners</a></li></ul></div></div><div class="w-full"><h4>Support &amp; Services</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a href="https://help.amplitude.com/hc/en-us" class="" aria-label="Help Center"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Help Center icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Help Center icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/e1dcec79125932d9870d9f16e52c25820c0cf7b6-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Help Center</div><div class="nav-item-description">Answers to every Amplitude question</div></div></div></a></li><li class="w-full"><a href="https://www.docs.developers.amplitude.com/" class="" aria-label="Developer Hub"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Developer Hub icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Developer Hub icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/0ce11092fdadc6e391624c34290501f050fd0f56-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Developer Hub</div><div class="nav-item-description">Integrate and instrument Amplitude</div></div></div></a></li><li class="w-full"><a href="https://academy.amplitude.com/" class="" aria-label="Academy &amp; Training"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Academy icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Academy icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/a2963a4c2588777888a59a0eca9f6a3dc8074bec-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Academy &amp; Training</div><div class="nav-item-description">Become an Amplitude pro</div></div></div></a></li><li class="w-full"><a href="/services" class="" aria-label="Professional Services"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="services icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="services icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/8fc1a64b318d31048c8281cea5ad1aa71b3e03df-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Professional Services</div><div class="nav-item-description">Drive business success with expert guidance and support</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a href="https://help.amplitude.com/hc/en-us" class="" aria-label="Help Center">Help Center</a></li><li><a href="https://www.docs.developers.amplitude.com/" class="" aria-label="Developer Hub">Developer Hub</a></li><li><a href="https://academy.amplitude.com/" class="" aria-label="Academy &amp; Training">Academy &amp; Training</a></li><li><a href="/services" class="" aria-label="Professional Services">Professional Services</a></li></ul></div></div><div class="w-full"><h4>Tools</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a href="https://amplitude.com/benchmarks" class="" aria-label="Benchmarks"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Benchmarks icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Benchmarks icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/b16534a4504dd46d071fa650eaadd6fe0517004b-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Benchmarks</div><div class="nav-item-description">Understand how your product compares</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a href="https://amplitude.com/benchmarks" class="" aria-label="Benchmarks">Benchmarks</a></li></ul></div></div></div></div></div></div></div><div class="hidden lg:block"><a class="menu-item-link" aria-label="Resources" href="/blog"><div class="flex h-full flex-col justify-between"><div class="h-0.75"/><div class="">Resources</div><div class="h-0.75"/></div></a><div class="sub-menu-item"><div class="border-t-1 border-t-gray-15"/><div class="sub-menu-item-children"><div class="sub-menu-children-container"><div class="w-full flex flex-col lg:flex-row lg:gap-10 lg:items-start lg:justify-start"><div class="flex w-full flex-col gap-5 lg:gap-10 lg:flex-row lg:items-start"><div class="w-full"><h4>Learn</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Blog" href="/blog"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Blog icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Blog icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9557a9d935ce9e836529a2e623ff5dfaec777dde-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Blog</div><div class="nav-item-description">Thought leadership from industry experts</div></div></div></a></li><li class="w-full"><a class="" aria-label="Resource Center" href="/resources"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Resource Center" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Resource Center" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/1646bf0ec842ccaed88e7d53d5baca4a258f8adc-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Resource Center</div><div class="nav-item-description">Expertise to guide your growth</div></div></div></a></li><li class="w-full"><a href="https://amplitude.com/glossary/terms" class="" aria-label="Glossary"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Glossary icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Glossary icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/07aef69b19378a21cdea97ed9d817cd956fb089f-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Glossary</div><div class="nav-item-description">Learn about analytics, product, and technical terms</div></div></div></a></li><li class="w-full"><a class="" aria-label="Templates" href="/templates"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Template icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Template icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/9944ca8ac72471b6a8ddd71dbcc8e914b2c85ee7-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Templates</div><div class="nav-item-description">Amplitude template library</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Blog" href="/blog">Blog</a></li><li><a class="" aria-label="Resource Center" href="/resources">Resource Center</a></li><li><a href="https://amplitude.com/glossary/terms" class="" aria-label="Glossary">Glossary</a></li><li><a class="" aria-label="Templates" href="/templates">Templates</a></li></ul></div></div><div class="w-full"><h4>Connect</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a class="" aria-label="Community" href="/community"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Community icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Community icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/3435bccee71c346f5ce7f732adfff8667e4faaeb-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Community</div><div class="nav-item-description">Connect with peers in product analytics</div></div></div></a></li><li class="w-full"><a class="" aria-label="Events" href="/events"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Events icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Events icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/acf1c26b4a42adef6936e4a5197f169062c40b84-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Events</div><div class="nav-item-description">Register for live or virtual events</div></div></div></a></li><li class="w-full"><a href="/customers" class="" aria-label="Customers"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Customers icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Customers icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/f53fdf9483cec106263d1844694f27d86f19e4f2-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Customers</div><div class="nav-item-description">Discover why customers love Amplitude</div></div></div></a></li><li class="w-full"><a href="https://amplitude.com/partners" class="" aria-label="Partners"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="partners" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="partners" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/228fea5df379c7fae34860e82083707609c6004f-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Partners</div><div class="nav-item-description">Accelerate business value through our ecosystem</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a class="" aria-label="Community" href="/community">Community</a></li><li><a class="" aria-label="Events" href="/events">Events</a></li><li><a href="/customers" class="" aria-label="Customers">Customers</a></li><li><a href="https://amplitude.com/partners" class="" aria-label="Partners">Partners</a></li></ul></div></div><div class="w-full"><h4>Support &amp; Services</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a href="https://help.amplitude.com/hc/en-us" class="" aria-label="Help Center"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Help Center icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Help Center icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/e1dcec79125932d9870d9f16e52c25820c0cf7b6-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Help Center</div><div class="nav-item-description">Answers to every Amplitude question</div></div></div></a></li><li class="w-full"><a href="https://www.docs.developers.amplitude.com/" class="" aria-label="Developer Hub"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Developer Hub icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Developer Hub icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/0ce11092fdadc6e391624c34290501f050fd0f56-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Developer Hub</div><div class="nav-item-description">Integrate and instrument Amplitude</div></div></div></a></li><li class="w-full"><a href="https://academy.amplitude.com/" class="" aria-label="Academy &amp; Training"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2724%27%20height=%2724%27/%3e"/></span><img alt="Academy icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Academy icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/a2963a4c2588777888a59a0eca9f6a3dc8074bec-24x24.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Academy &amp; Training</div><div class="nav-item-description">Become an Amplitude pro</div></div></div></a></li><li class="w-full"><a href="/services" class="" aria-label="Professional Services"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="services icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="services icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/8fc1a64b318d31048c8281cea5ad1aa71b3e03df-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Professional Services</div><div class="nav-item-description">Drive business success with expert guidance and support</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a href="https://help.amplitude.com/hc/en-us" class="" aria-label="Help Center">Help Center</a></li><li><a href="https://www.docs.developers.amplitude.com/" class="" aria-label="Developer Hub">Developer Hub</a></li><li><a href="https://academy.amplitude.com/" class="" aria-label="Academy &amp; Training">Academy &amp; Training</a></li><li><a href="/services" class="" aria-label="Professional Services">Professional Services</a></li></ul></div></div><div class="w-full"><h4>Tools</h4><div><ul class="desktop-menu-item hidden gap-x-5 gap-y-6 lg:grid lg:grid-cols-1"><li class="w-full"><a href="https://amplitude.com/benchmarks" class="" aria-label="Benchmarks"><div class="flex min-w-full flex-row place-items-start gap-x-2"><div class="min-w-[24px] max-w-[24px]"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2764%27%20height=%2764%27/%3e"/></span><img alt="Benchmarks icon" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/><noscript><img alt="Benchmarks icon" loading="lazy" decoding="async" data-nimg="intrinsic" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top" src="https://cdn.sanity.io/images/l5rq9j6r/production/b16534a4504dd46d071fa650eaadd6fe0517004b-64x64.svg"/></noscript></span></div><div class="flex flex-col gap-0.5"><div class="nav-item-title-text">Benchmarks</div><div class="nav-item-description">Understand how your product compares</div></div></div></a></li></ul><ul class="mobile-menu-item lg:hidden"><li><a href="https://amplitude.com/benchmarks" class="" aria-label="Benchmarks">Benchmarks</a></li></ul></div></div></div></div></div></div></div></div></div><div data-testid="menu-item" class="menu-item"><div class="mb-6 lg:hidden"><div class="flex items-center justify-between"><a class="menu-item-link" aria-label="Pricing" href="/pricing">Pricing</a></div></div><div class="hidden lg:block"><a class="menu-item-link" aria-label="Pricing" href="/pricing"><div class="flex h-full flex-col justify-between"><div class="h-0.75"/><div class="">Pricing</div><div class="h-0.75"/></div></a></div></div></div></div><div class="secondary-navigation"><a href="https://app.amplitude.com/login" class="menu-item-link" aria-label="Login"><div class="flex h-full flex-col justify-between"><div class="h-0.75"/><div>Login</div><div class="h-0.75 item-underline hover:text-blue"/></div></a><a href="https://amplitude.com/sales-contact" class="menu-item-link hover:text-white btn btn-secondary" aria-label="Contact sales">Contact sales</a><a href="https://app.amplitude.com/signup" class="menu-item-link hover:text-white btn btn-primary" aria-label="Get started">Get started</a></div></nav></div></div></header><main class="min-h-screen"><div><div class="w-full bg-gray-15"><div class="section-container bg-blue py-3 lg:hidden"><div class="w-full"><div class=" max-w-fit"><a href="/" class="logo" aria-label="Homepage"><figure 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F7e0b82393d930a6330d85ac581f4b7ff3670018a-1500x939.jpg%3Ffp-x%3D0.5%26fp-y%3D0.5%26w%3D1500%26h%3D939%26q%3D85%26fit%3Dcrop%26crop%3Dfocalpoint%26auto%3Dformat&amp;w=3840&amp;q=75" decoding="async" data-nimg="responsive" style="top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-position:center top"/></span></div></div><div class="section-container mb-25 mt-12"><div class="w-full max-w-[900px] items-center px-1"><div class="w-full"><div class="ArticlePageView_article-content__RBDtS long-form-rich-text mb-12"><p>Originally published on March 2, 2022</p><div class="panel-block"><div class="rounded-br-2xl rounded-tl-2xl border border-gray-20 px-5 py-8 md:p-12"><span class="mb-4 rounded-br-xl rounded-tl-xl bg-teal-light px-3 py-2 font-gellix text-sm font-semibold uppercase tracking-widest text-teal-dark">Browse by category</span><div class="mt-6"><ul><li><a href="#common-data-types" class="btn-text" aria-label="Common data types">Common data types</a></li><li><a href="#example-and-recap" class="btn-text" aria-label="Example and recap">Example and recap</a></li><li><a href="#importance-of-data-types" class="btn-text" aria-label="Importance of data types">Importance of data types</a></li><li><a href="#putting-data-types-into-practice" class="btn-text" aria-label="Putting data types into practice">Putting data types into practice</a></li></ul></div></div></div><p><strong>A data type is an attribute associated with a piece of data that tells a computer system how to interpret its value.</strong> Understanding data types ensures that data is collected in the preferred format and the value of each property is as expected.</p><p>For example, knowing the data type for “Ross, Bob” will help a computer know:</p><ul><li>whether the data is referring to someone’s full name (“Bob Ross”)</li><li>or a list of two names (“Bob” and “Ross”)</li></ul><p>Understanding data types will help you ensure that:</p><ul><li>the data you collect is always in the right format (“Ross, Bob” vs. “Bob Ross”)</li><li>the value is as expected (“Ross, Bob” vs. “R0$$, B0b”)</li></ul><p><em>Note: </em>Data types should not be confused with the two types of data that are collectively referred to as customer data: entity data and <a href="https://amplitude.com/blog/event-based-analytics" class="btn-text" aria-label="event data">event data</a>. To properly define event properties and entity properties, you need a good understanding of data types. A well-defined <a href="https://amplitude.com/blog/create-tracking-plan" class="btn-text" aria-label="tracking plan">tracking plan</a> must contain the data type of every property to ensure data accuracy and prevent data loss.</p><h2 id="common-data-types">Common data types</h2><div class="tiny-mce-embed no-scrollbar overflow-scroll"><table> <td><strong>Data Type</strong></td> <td><strong>Definition</strong></td> <td><strong>Examples</strong></td> <td><span style="font-weight: 400;">Integer (int)</span></td> <td><span style="font-weight: 400;">Numeric data type for numbers without fractions</span></td> <td><span style="font-weight: 400;">-707, 0, 707</span></td> <td><span style="font-weight: 400;">Floating Point (float)</span></td> <td><span style="font-weight: 400;">Numeric data type for numbers with fractions</span></td> <td><span style="font-weight: 400;">707.07, 0.7, 707.00</span></td> <td><span style="font-weight: 400;">Character (char)</span></td> <td><span style="font-weight: 400;">Single letter, digit, punctuation mark, symbol, or blank space</span></td> <td><span style="font-weight: 400;">a, 1, !</span></td> <td><span style="font-weight: 400;">String (str or text)</span></td> <td><span style="font-weight: 400;">Sequence of characters, digits, or symbols—always treated as text</span></td> <td><span style="font-weight: 400;">hello, +1-999-666-3333</span></td> <td><span style="font-weight: 400;">Boolean (bool)</span></td> <td><span style="font-weight: 400;">True or false values</span></td> <td><span style="font-weight: 400;">0 (false), 1 (true)</span></td> <td><span style="font-weight: 400;">Enumerated type (enum) </span></td> <td><span style="font-weight: 400;">Small set of predefined unique values (elements or enumerators) that can be text-based or numerical</span></td> <td><span style="font-weight: 400;">rock (0), jazz (1)</span></td> <td><span style="font-weight: 400;">Array </span></td> <td><span style="font-weight: 400;">List with a number of elements in a specific order—typically of the same type</span></td> <td><span style="font-weight: 400;">rock (0), jazz (1), blues (2), pop (3)</span></td> <td><span style="font-weight: 400;">Date in the YYYY-MM-DD format (ISO 8601 syntax)</span></td> <td><span style="font-weight: 400;">2021-09-28</span></td> <td><span style="font-weight: 400;">Time in the hh:mm:ss format for the time of day, time since an event, or time interval between events</span></td> <td><span style="font-weight: 400;">12:00:59</span></td> <td><span style="font-weight: 400;">Datetime</span></td> <td><span style="font-weight: 400;">Date and time together in the YYYY-MM-DD hh:mm:ss format</span></td> <td><span style="font-weight: 400;">2021-09-28 12:00:59</span></td>