Principle makes it easy to design animated and interactive user interfaces. Whether you're designing the flow of a multi-screen app, or new interactions and animations, Principle helps you create designs that look and feel amazing.
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Built for the Biggest Imaginations
There are a lot of things you might want to design: a short animation, a slick interaction, or an extensive multi-screen app. No matter what you're doing, you can do it with Principle.
Animation
Lights. Camera. Interaction.
Showing your designs has never been simpler with the record feature: Export a
video
or an
animated gif
that can be shared on Dribbble, Twitter, and wherever else you'd like!
Built for macOS
Principle is a native macOS app, which makes it a small download and run super smoothly on both Intel and Apple Silicon Macs. It also includes the Mac features you love:
Full-screen mode
, a
Retina interface
, and
Auto Save
— so you'll feel right at home.
"
This. is. amazing
. While I was watching the first tutorial I got tears in my eyes! Seriously."
Hugo Ahlberg
Designer, IDEO
"Principle is by far
my favorite prototyping tool
"
Lucy Guo
Designer, Snapchat
"
I’m seriously in love
with Principle, it’s even easier than I expected."
Alan Roy
Design Consultant
"This tool is
amazing
, very well done."
Patrick Wong
Designer, Lyft
