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</a></div></div> <p class="text" data-v-535f7112="">在企业出海过程中，大量企业由于海外用户习惯、研发进度等原因，会优先提供 Web 网站服务。那么如果没有 APP，只有 Web 网站，是否还能实现类“移动 APP ”的推送功能呢？</p></div> <div class="coverimg" data-v-535f7112=""><img src="https://sdkfiledl.jiguang.cn/public/0f7128d9d5e44d6da3e3c200897e8084.png" alt="极光上线 Web Push 服务，让推送不再依赖手机 APP" data-v-535f7112=""/> </div></div></div> <div class="blurbg" style="background-image:url(https://sdkfiledl.jiguang.cn/public/0f7128d9d5e44d6da3e3c200897e8084.png);" data-v-535f7112=""/> <div class="mark" data-v-535f7112=""/></div> <section class="container-wrapper detail-wrapper" style="background-color:#f4f9fb;" data-v-e5e10f20="" data-v-1931d30e=""><div class="container-box" data-v-e5e10f20=""> <div class="container-content" data-v-e5e10f20=""><ul class="breadcrumb-wrapper" data-v-72b807bf="" data-v-1931d30e=""><li class="breadcrumb-item" data-v-72b807bf=""><a href="/en/" class="nuxt-link-active" data-v-72b807bf=""> </a> </li></ul> <section class="content-wrapper blog-page" data-v-e5e10f20="" data-v-1931d30e=""><div class="left" data-v-e5e10f20="" data-v-1931d30e=""><div class="article-content" data-v-e5e10f20="" data-v-1931d30e=""><img src="https://sdkfiledl.jiguang.cn/public/0f7128d9d5e44d6da3e3c200897e8084.png" width="100%" alt="" class="coverimg md sm" data-v-e5e10f20="" data-v-1931d30e=""/> <div class="page" data-v-e5e10f20="" data-v-1931d30e=""><p style="line-height:2;"><br/><a href="/en/article/home/1" target="_blank">消息推送</a>作为触达用户最常用的手段之一，已经成为 APP 生态中“水电”一样的基建功能。综合送达率和性价比，让推送几乎成为每一款 APP 应用的必备功能。</p><p style="line-height:2;">但在企业出海过程中，大量企业由于海外用户习惯、研发进度等原因，会优先提供 Web 网站服务。那么如果没有 APP，只有 Web 网站，是否还能实现类“移动 APP ”的推送功能呢？</p><p data-we-empty-p="" style="line-height:2;"><br/></p><p style="line-height:2;"><br/></p><p style="line-height:2;">近日，<strong>中国领先的客户互动和营销科技服务商极光（Aurora Mobile，纳斯达克股票代码：JG）</strong><strong>海外消息服务平台 <a href="/en/article/home/1" target="_blank">EngageLab</a> 上线了 <a href="/en/article/home/1" target="_blank">WebPush</a> 服务</strong>，让您可以不再依赖移动 APP，随时向网站的订阅者推送服务通知和营销消息，实现类移动 APP 的推送服务。</p><p style="line-height:2;"><br/></p><h1><strong>一、Web Push 服务的应用场景</strong></h1><p style="line-height:2;">基于 EngageLabWeb Push 服务，当海外用户订阅了企业的 Web 站点，即使关闭了浏览器，只要浏览器在操作系统的后台服务存在，一旦站点主动发送推送消息，用户都能收到。这让企业能更高效的将服务通知、营销消息推送给用户，从而提升活跃和转化。</p><p style="line-height:2;"><br/></p><h2><strong>服务变动通知</strong></h2><p style="line-height:2;">在网站运营时，根据用户在业务系统中的服务状态变化，可向用户推送交易支付、物流进度、账户异动、投诉反馈、好友消息等重要的系统通知消息。</p><h2><strong>优惠促销通知</strong></h2><p style="line-height:2;">在跨境电商、O2O 等站点，可以将优惠活动、大促消息，通过 Web Push 服务推送给用户。结合用户的标签和行为习惯，还可以向用户精准推送个性化的促销活动，从而提高营销活动的转化率。</p><h2><strong>无效订单的转化</strong></h2><p style="line-height:2;">在跨境电商、O2O 等网站，针对无效订单用户，例如：当用户购物车的商品长期未支付，或订单被放弃时，可向用户发送商品代金券或折扣劵，提高用户的转化率。</p><h2><strong>内容更新提醒</strong></h2><p style="line-height:2;">在文娱、内容资讯、新闻等类型的 Web 网站，当创作者、频道、博客等有新内容发布时，可根据订阅用户的偏好，向 Ta 推送更新提醒通知，提高用户访问粘性。<br/></p><p style="line-height:2;"><br/></p><h1><strong>二、极光 Web Push 服务的优势</strong></h1><p style="line-height:2;">EngageLab Web Push 复用了极光亿级 APP 推送业务的技术架构做服务支撑，在推送效果、服务体验、促转化等多方面具有明显优势。</p><p data-we-empty-p="" style="line-height:2;"><strong><strong><br/></strong></strong></p><h2><strong>媲美原生 APP 的通知体验</strong></h2><p style="line-height:2;">EngageLab Web Push 可以脱离 APP 应用程序，在智能手机上实现类似于原生移动 APP 的推送效果。同时，支持在 Windows 和 MacOS 平台实现桌面通知。</p><h2><strong>覆盖主流浏览器</strong></h2><p style="line-height:2;">EngageLab Web Push 基于 W3C 标准，支持 Chrome、safari、Firefox 等主流浏览器，少数不支持 W3C 标准通知服务的浏览器也可使用EngageLab 自有通道通知服务，让绝大部分的用户都可以接收到 Web 通知消息。</p><h2><strong>增加70%的订阅率</strong></h2><p style="line-height:2;">通过 Engagelab 提供的引导申请权限的「软提示」功能，在合适的时机向网站用户传达订阅通知消息的价值，可提升约70%的通知订阅率。</p><p style="line-height:2;"><br/></p><p style="line-height:2;">除了 WebPush 服务外，极光海外消息服务平台 EngageLab 已上线App Push、Email、SMS 等多个产品，包括跨境电商、游戏、社交直播、智能硬件等在内的多个出海&amp;海外企业已集成使用。<strong>有出海及全球业务的伙伴，</strong><strong>请访问</strong><strong> </strong><strong>https://www.engagelab.com</strong><strong> 注册体验。</strong></p><p data-we-empty-p="" style="line-height:2;"><br/><br/><br/></p><p style="line-height:2;"><br/></p><p style="line-height:2;"><strong>关于极光</strong></p><p style="line-height:2;">极光（Aurora Mobile，纳斯达克股票代码：JG）成立于2011年，是中国领先的客户互动和营销科技服务商。成立之初，极光专注于为企业提供稳定高效的消息推送服务，凭借先发优势，已经成长为市场份额遥遥领先的<a href="/en/article/home/1" target="_blank">移动消息推送</a>服务商。随着企业对客户触达和营销增长需求的不断加强，极光前瞻性地推出了消息云和营销云等<a href="/en/article/home/1" target="_blank">解决方案</a>，帮助企业实现多渠道的客户触达和互动需求，以及<a href="/en/article/home/1" target="_blank">人工智能</a>和大数据驱动的营销科技应用，助力企业数字化转型。</p></div> <div class="share-wrapper" data-v-e5e10f20="" data-v-1931d30e=""><div class="share-article" data-v-e5e10f20="" data-v-1931d30e="">Share articles</div> <div class="share-item" data-v-e5e10f20="" data-v-1931d30e=""><div class="weixin icon" data-v-e5e10f20="" data-v-1931d30e=""> <i class="iconfont icon-weixin" data-v-e5e10f20="" data-v-1931d30e=""/> Wechat Weibo Copy Link </div></div></div> <div class="page-wrapper" data-v-e5e10f20="" data-v-1931d30e=""><div class="page-item" 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