���锛�����涓��
�烘�
���瀛���规�缇���ラ����锛�����“ 瑙�����琛��蹇碉�瀹�环锛��骞垮�������锛�揣�╁��规����绋�������婊¤冻涓�汉���缁�����浜ゆ���ldquo;�ㄧ�������绉诲�����插����褰���典俊涓���ヨ������77001
���缁��浜��涓哄��ㄧ�澧�����锛���ㄨ����4p���锛�骇���浠锋�������淇��锛�骞剁������WOT杩��������寮��浠������������夸互����跨���釜�归�杩��娣卞�������瑙ｏ�杩�������负�ㄥ�杈������哄��烘�濡�����������:�ㄦ�绔������虹�涓���负搴�������腑���,��腑璧��������ㄨ�涓���板�澶т腑���甯��璐瑰���缁��涓��涓��浜哄�������浠��璐硅�����哄�锛���ㄥ����浼��锛������╁����甯������������х�������杩�����娑�垂缇ゅ��虹�璋��锛���朵骇���
��┒
���浜с�浠锋����瀹�互�������ョ��跺�绛����������环�肩�璁哄�4P�ラ����杩����负mate���濡��灏�腑�芥��哄��哄��ㄦ�寮�苟寰���挎�绋冲����灞�．澶у�涓�釜���������绌躲�
姣��璁烘�
�抽�瀛�����ラ� ��负��� SWOT��� 4P��� 甯���ラ�
Research on Huawei 's mate Marketing Strategy
Abstract: With the rapid development of computer communication technology and information technology, the world telecom industry is also developing rapidly��On the aspect of operators, China Telecom industry is also mature and complete under the leadership of telecom, China Unicom and mobile giant��And equipment manufacturers Huawei, ZTE, millet and many other well-known domestic enterprises are gradually moving towards the world��In recent years, the development of Huawei's business gradually, the market gradually improved, so this article to Huawei's mobile marketing strategy as an example to analyze��This paper combines the analysis of Huawei's internal environment, the use of marketing 4p theory (product, price, channel, promotion), using SWOT analysis method, a thorough description of Huawei in the domestic mobile phone business development advantages, disadvantages, opportunities and challenges��nbsp;
On the basis of the above analysis, the article puts forward that Huawei should adopt the strategy of centralization, focus resources and advantages to enter the consumer market of large and medium-sized cities in eastern China in order to meet the needs of business people and college students, Advantages to obtain, then to other markets to expand the strategic thinking��Finally, the article aims at the characteristics of two target consumer segments, combined with 4P marketing theory and brand value theory, and designs the corresponding combination of marketing strategies such as product, price, distribution and promotion marketing strategy, and has a certain Huawei successfully entered the Chinese mobile phone market and long-term development, to provide a useful reference��nbsp;
Key words: Phone Marketing Huawei Marketing SWOT Analysis 4P Analysis
锛��锛���负���mate绯诲����绠��
3
锛��锛���负mate绯诲����������瑙��澧����span style="white-space:pre"> 4
锛��锛���负mate绯诲�������璐硅�琛�负���
4
锛��锛���负mate绯诲�������浜�����
